2010
5,000 customers is a lot
No. 013
DESCRIPTION◆
We had a successful seed round, our first U.S. office, our first big-name customer—MSNBC—and the innovation of tweets to tickets. Now we hit 5,000 customers. It would take another three years for Mikkel to reach 5,000 followers on Twitter.
ZENDESK VALUE: Purpose
2010
An XL mea culpa on poly-cotton
No. 014
DESCRIPTION◆
When we screwed up a pricing change and enraged customers, we apologized. And made T-shirts of the apoplectic tweets. Think: You guys are ASSH*LES stop justifying your BULLSH*T. Mikkel also sent out an email…apologizing.
ZENDESK VALUE: Humblidence
2011
A new semester begins
No. 015
DESCRIPTION◆
Our top FAQ was: “How do I get the most out of Zendesk?” With the launch of Zendesk University, we offered courses, from 101 to advanced, on how to set up and run a help desk smoothly. Students also shared best practices with each other. A+
ZENDESK VALUE: Community
2011
Zendesk down under
No. 016
DESCRIPTION◆
Zendesk went international with the opening of the Melbourne, Australia, office. We teamed up with design firm Blitz to keep the Edwardian elements of the building intact, while filling the space with warm Danish wood and light fixtures.
ZENDESK VALUE: Community
2011
Watch your language
No. 017
DESCRIPTION◆
Same great support, now in 10 languages. As our customer base grew, we stepped up our global product game—Zendesk offered in English, French, German, Italian, Japanese, Korean, Portuguese, Spanish and simplified and traditional Chinese.
ZENDESK VALUE: Inclusivity