2015
Sights set on conscious startups
No. 035
DESCRIPTION◆
Be My Eyes is a Danish startup that connects blind and sighted people using video software. Zendesk is a Danish software company with a heart for social impact—and the funding and mentorship to back it up, starting with Be My Eyes.
ZENDESK VALUE: Community
2016
Every exit is an entrance!
No. 036
DESCRIPTION◆
Buddhy, our mascot and logo, melded mindfulness with technology, but the time came to retire the Buddha in a headset and rebrand. Melbourne took it hard. The Aussies made him a depressing Spotify playlist and threw him a going-away bash.
ZENDESK VALUE: Community
2016
“Don’t do it”
No. 037
DESCRIPTION◆
This was the advice former Chief Creative Officer Toke Nygaard received when pondering a rebrand in 2016. Shocker: We did it anyway. With a leap of faith (and lots of caffeine) the Relationshapes, our new product logos, were born.
ZENDESK VALUE: Purpose
2016
No, we aren’t a dating app
No. 038
DESCRIPTION◆
Relationships are complicated. And so are taglines, apparently. When we launched our famous diver and astronaut advertisements there was only one thing on everyone's mind, and it wasn’t customer service. It was romance. Awkward.
ZENDESK VALUE: Humblidence
2017
A central hub for lending a hand
No. 039
DESCRIPTION◆
Volunteering is core to our company culture. Employees came together and built the volunteer portal we all know and love. With this tool, opportunities to help others are centralized, visible, easy to manage and join. Doing good, made easier.
ZENDESK VALUE: Community