2016
Every exit is an entrance!
No. 036
DESCRIPTION◆
Buddhy, our mascot and logo, melded mindfulness with technology, but the time came to retire the Buddha in a headset and rebrand. Melbourne took it hard. The Aussies made him a depressing Spotify playlist and threw him a going-away bash.
ZENDESK VALUE: Community
2016
“Don’t do it”
No. 037
DESCRIPTION◆
This was the advice former Chief Creative Officer Toke Nygaard received when pondering a rebrand in 2016. Shocker: We did it anyway. With a leap of faith (and lots of caffeine) the Relationshapes, our new product logos, were born.
ZENDESK VALUE: Purpose
2016
No, we aren’t a dating app
No. 038
DESCRIPTION◆
Relationships are complicated. And so are taglines, apparently. When we launched our famous diver and astronaut advertisements there was only one thing on everyone's mind, and it wasn’t customer service. It was romance. Awkward.
ZENDESK VALUE: Humblidence
2017
A central hub for lending a hand
No. 039
DESCRIPTION◆
Volunteering is core to our company culture. Employees came together and built the volunteer portal we all know and love. With this tool, opportunities to help others are centralized, visible, easy to manage and join. Doing good, made easier.
ZENDESK VALUE: Community
2017
DEI made official
No. 040
DESCRIPTION◆
After years of grassroots employee groups and extensive social impact efforts, we created a bona fide Diversity, Equity, and Inclusion team. There’s always more work to be done, but we want Zendesk to be a welcoming space to all.
ZENDESK VALUE: Inclusivity