2018
The man, the myth, the lamé
No. 048
DESCRIPTION◆
Dense wildfire smoke, sweatshirts we had to give back, and the debut of Sunshine made Relate in SF shine. But nothing shone brighter than Mikkel’s gold suit. A tweet to Mikkel: “The great thing is you can reuse it for so many occasions.”
ZENDESK VALUE: Humblidence
2018
Hannah’s plushy doppelgänger
No. 049
DESCRIPTION◆
Zendesk sorely needed a course in Slack etiquette. We hired Anna Florence, who was a dead ringer for internal comms queen Hannah Lawrence. Except she was a puppet. Anna’s video tutorial was concise and illuminating. TLDR: DON’T @HERE.
ZENDESK VALUE: Inclusivity
2019
Sealed with a Smooch
No. 050
DESCRIPTION◆
Given all our talk on support by messaging, acquiring Smooch was chef’s kiss. In our fifth acquisition, which TechCrunch described as “doubling down,” we brought an omnichannel messaging platform–and a bunch of Canadians–into the fold.
ZENDESK VALUE: Purpose
2020
We make an impact: details within
No. 051
DESCRIPTION◆
It’s one thing to say we’re globally conscious. In our first ever Global Impact Report, we share the details of our environmental, social, governance (ESG) progress, including 22,000 volunteer hours and $1.3 million in grants.
ZENDESK VALUE: Inclusivity
2020
A sudden halt to relating
No. 052
DESCRIPTION◆
People had already arrived in Miami for Relate when the pandemic hit. The virus was brand new and times were freshly unprecedented. We made the painful call to cancel Relate—inadvertently becoming an early model of CSR around Covid.
ZENDESK VALUE: Community