2018
Hannah’s plushy doppelgänger
No. 049
DESCRIPTION◆
Zendesk sorely needed a course in Slack etiquette. We hired Anna Florence, who was a dead ringer for internal comms queen Hannah Lawrence. Except she was a puppet. Anna’s video tutorial was concise and illuminating. TLDR: DON’T @HERE.
ZENDESK VALUE: Inclusivity
2019
Sealed with a Smooch
No. 050
DESCRIPTION◆
Given all our talk on support by messaging, acquiring Smooch was chef’s kiss. In our fifth acquisition, which TechCrunch described as “doubling down,” we brought an omnichannel messaging platform–and a bunch of Canadians–into the fold.
ZENDESK VALUE: Purpose
2020
We make an impact: details within
No. 051
DESCRIPTION◆
It’s one thing to say we’re globally conscious. In our first ever Global Impact Report, we share the details of our environmental, social, governance (ESG) progress, including 22,000 volunteer hours and $1.3 million in grants.
ZENDESK VALUE: Inclusivity
2020
A sudden halt to relating
No. 052
DESCRIPTION◆
People had already arrived in Miami for Relate when the pandemic hit. The virus was brand new and times were freshly unprecedented. We made the painful call to cancel Relate—inadvertently becoming an early model of CSR around Covid.
ZENDESK VALUE: Community
2020
We put our digital foot forward
No. 053
DESCRIPTION◆
Since we were already evolving our use of office space (remember “neighborhoods”?), Zendesk was primed to shift to a digital-first working culture in 2020. “We hire adults,” Fidelma Butler has said. The quality of our work comes first.
ZENDESK VALUE: Inclusivity